Eve Mag is a couture fashion magazine centered around the story of Eve from Adam and Eve. The goal of Eve Mag was to re-center the story around Eve and all that she gained by indulging in the forbidden fruit. Rather than losing her innocence, she is liberated into a strong and powerful woman. One model plays the roles of Eve and the snake. Their differences shown in lighting as well as clothing and makeup. The outfits are both strong and feminine to celebrate Eve and the environment of the Garden of Eden.