Clare
Connell










Monarch’s Journey 





Overview

This partner project was in collaboration with the Penn State Arboretum, which gave us the amazing opportunity to create meaningful deliverables and experiences to engage an audience and excites them about what the pollinator garden has to offer. The project was very open-ended, each group had to create meaningful deliverables to answer to a problem they also created.

Drawing from our inspiration of the butterflies in the pollinator garden and our interest in engaging a young audience, we created a narrative to teach young children about the Monarch Butterfly’s life cycle. My partner and I started by writing and illustrating a children’s book and from there, we expanded upon the characters we created to develop a rich and expansive set of assets.



Social Media


Posters


Immersive Tunnel


E-Commerce







Results

The final project is made up of a strong system of deliverables that all come together to create the story of Archie, Mona, and Carter the Monarch Butterflies. From the first introduction on social media to the book families can take home, the butterflies engage a young audience in what the Penn State Arboretum has to offer in its pollinator garden.