PCH

Project Length

november 09 – december 09

Discipline

typography

Deliverables

record sleeve
liner notes
record

Awards

honorable mention - graphis

PCH, standing for Pacific Coast Highway, is a collection of twelve songs by Harry Styles. This collection highlights some of Harry Styles’ most vibrant songs, designed to be played from start to finish as you drive along the coast with your windows down and music blasting. Harry opens up about many diverse experiences with love, sexuality, and heartbreak. The design of the album is a bright and joyous collage of all these things.

I limited myself to using only one main typeface, cooper black for the imagery to tie back to his early 1970s rock influences. To create the flowy pattern on the background I scanned and warped the words Pacific Coast Highway and then cut each letter out individually. This task became very tedious and time consuming, but it created the flowy and visually stimulating look I was after.