NFL Draft
Steelers Country was a 12,000-square-foot interactive activation that took place at Point State Park during the 2026 NFL Draft. I worked with Actual Size to bring the fan experience to life and celebrate all things Steelers. The 2026 NFL Draft set an all-time league attendance record, drawing 805,000 fans over the three-day event.
Video filmed and produced by Keep Pittsburgh Dope for Actual Size.
Terrible Towel Display
Built from more than 400 Terrible Towels, this custom display creates a striking lenticular effect—revealing the Steelers logo from one angle and a bold “Here We Go” message from the other.
Fan Cave Experience
The Steelers Fan cave is a 1970s-inspired Pittsburgh basement, recreating the look and feel of a classic Steelers fan's home.
Steelers Nation Unite Bar
The Steelers Nation Unite Bar is a global-themed bar experience featuring a rotating display highlighting 12 different Steelers bars from all around the world.
Photo Opportunities
