Steelers
This project collection highlights my work with the Pittsburgh Steelers, where I helped create visual experiences designed to energize and engage fans. From print media to in-stadium activations and immersive event spaces, the goal is always to translate the spirit of the Steelers into cohesive, high-impact design moments. I collaborated closely with our design team, production partners, and client stakeholders to bring these ideas to life in ways that felt authentic, exciting, and true to the brand.
Steelers Style
Steelers Style is an annual fashion show supporting the UPMC Sports Medicine Concussion Program, Cancer Bridges, and the Chuck Noll Foundation. Working closely with the team and the Pittsburgh Ballet, I helped conceptualize and shape this year’s “No Place Like Home” theme, ensuring a cohesive and engaging creative direction throughout.
Steelers Stillhouse
Steelers Stillhouse is a mobile spirits bar that travels throughout Pittsburgh and activates at Steelers games. I developed the full concept and brand identity, designed and built the mobile bar experience, and created supporting social content and souvenir glassware.
Gameday Magazine
Each week, we produce a Gameday Magazine program that showcases key stats for the Steelers and their upcoming opponent.