SAFE
After years of advocating for change at the federal and state levels, the Coalition for Ignition Interlock Manufacturers (CIIM) partnered with our creative, strategic, and technical team to rebrand the organization as SAFE (Safety and Advocacy for Empowerment). I played a central role in shaping SAFE’s identity—collaborating closely to clarify and elevate its mission, translating its established advocacy goals into a cohesive, compelling brand and vision.
A dynamic new color palette gave SAFE energy and movement, bolstered by a site inspired by roadways and traffic patterns.
